Social media influencers have become influential figures in the digital world, shaping trends, promoting brands, and captivating millions of followers with their engaging content. Each year, a new wave of influencers rises to prominence, captivating audiences with their unique perspectives, talents, and personalities. Here, we present the most popular social media influencers of the year, who have made a significant impact and garnered a substantial following across various platforms.

Charli D’Amelio (@charlidamelio):

Charli D’Amelio rose to fame on TikTok, captivating the world with her dance moves and infectious energy. With over 100 million followers, she has become one of the most recognizable and influential figures on the platform.


Addison Rae (@addisonre):

Addison Rae gained immense popularity on TikTok for her dance videos and relatable content. She has leveraged her success to venture into music, acting, and entrepreneurship, amassing a massive following and becoming a household name.


MrBeast (@mrbeast):

MrBeast, known as Jimmy Donaldson, is a philanthropist and YouTube personality who gained fame for his generous acts and attention-grabbing stunts. His entertaining videos have amassed a massive following, and he uses his platform to make a positive impact on the world.


James Charles (@jamescharles):

James Charles is a beauty influencer known for his makeup tutorials and artistry. With his vibrant personality and talent, he has built a substantial following on YouTube and other social media platforms.


PewDiePie (@pewdiepie):

PewDiePie, also known as Felix Kjellberg, remains one of the most popular YouTube personalities. Known for his gaming videos and humorous commentary, he has garnered a loyal fan base and continues to dominate the YouTube landscape.


Kylie Jenner (@kyliejenner):

Kylie Jenner, part of the Kardashian-Jenner family, has utilized her massive following on Instagram and other platforms to build a successful beauty empire. Her social media presence and influence have made her one of the most prominent figures in the beauty industry.


Gary Vaynerchuk (@garyvee):

Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, author, and motivational speaker. Through his social media presence, he inspires and educates millions with his business insights and positive mindset.


David Dobrik (@daviddobrik):

David Dobrik gained popularity on Vine and has since transitioned to YouTube, where he creates entertaining vlogs and challenges. His energetic personality and humorous content have earned him a dedicated following.


Gabbie Hanna (@gabbiehanna):

Gabbie Hanna, also known as The Gabbie Show, gained prominence on Vine and has expanded her presence on YouTube and other platforms. Known for her storytelling and musical talents, she has captivated audiences worldwide.


Lele Pons (@lelepons):

Lele Pons gained popularity on Vine and has since become a prominent figure on platforms like YouTube and Instagram. With her comedic sketches and relatable content, she has amassed a large following and continues to entertain fans.


These social media influencers have leveraged their platforms to engage, entertain, and inspire millions of followers worldwide. Through their unique talents, creativity, and relatable content, they have become household names and continue to shape trends and influence popular culture. Whether it’s through dance, comedy, beauty, or philanthropy, these influencers have harnessed the power of social media to leave a lasting impact on the digital landscape.